SPANNER SKIN — Research Findings

Your Saved TikToks STREAM A · BRAND COLLECTION · BATCH 1

The TikTok research runs in batches every few months, each covering only what you've saved since the last one. Batch 1 (25 Sep 2026): all 175 posts in your TikTok "Brand" collection were transcribed or read, summarised, and sorted by you (you confirmed 172 of Claude's 175 guesses). Obsidian: 00 - BRAND FOUNDATION / Saved TikToks (patterns + all 175) and raw-sources/tiktoks/ (one file per post). Your answers: review page.

175posts processed (150 videos, 25 slideshows)

172of Claude's guesses you confirmed

9patterns found

6brands added to the radar

Your categories	Posts
Business / marketing know-how	70
Brand ideation	40
Product & format	26
Inspiration	18
Random	14
Motivation	6
Dropped ("don't need")	3

Pattern 1 · P1

People want spray-on body moisture — lotion is a chore

"I hate lotion club" (#047) and "I wish I had more of a passion for lotion" (#113)
Tower 28's face spray used on back and arms (#014)
A dermatologist on DIY "spray lotion": "the idea of spraying on a body lotion appeals to a lot of people" (#114)
Spray-on moisturiser called Korea's biggest trend this year (#125 — you saved it for the spray format)
A derm PA loves mists because she doesn't have to touch her face (#126)

The strongest validation of P1 so far. Gap: body serums are still sold as an extra step on top of lotion (#066).

Pattern 3 · P1 risk

Costly mistakes to avoid

Fuca (AU founder): a $50k loss when the final formula was too thick for the pump (#100)
A $20k spelling mistake on a first run; freight losses (#100)
Pilot runs waste ~10% of units (#012)
Stock packaging means competitors can launch the same thing (#006, #009)

Test the final formula in the final spray can — the BOV viscosity spec is still open.

Pattern 4 · Brand world

Build a world, not a feed of products

The loudest theme in your folder (11+ posts). Your references for Spanner's world:

A covered car in a Melbourne driveway, to "Great Southern Land" (#076)
A diesel mechanic's wrench drawer — "just an overall vibe of the mechanic" (you, #093)
Orders shipped in metal paint tins (#099)
A 3D vintage vehicle drawn once, reused everywhere (#111)

Filed in Aesthetic World.

Pattern 5 · Brand

A point-of-view formula

"Most brands in our category believe __. We believe __. Because of that, we do __ differently."

A ready tool for Spanner's POV when you get to brand language (#037, #038).

Pattern 6 · Eczema voices

What people with eczema say

20 years of severe eczema: "water hurts my skin", and people assume "they use lotion and it goes away" (#077)
Praise for creams that didn't burn (#034) and aren't greasy (#075)
A pump that gets every last bit of a thick cream out (#075)

"Doesn't burn" and "not greasy" are the bar for P1 and P2.

Pattern 7 · P4 patches

Eye patches

Dispenser hydrogel patches are 2026's copycat format, from a Korean patent (#009, #010)
People buy patches for the ritual and the feeling (#095)
Sensitive-eye users are critical of hype (#004, #096)

Pattern 8 · Palette

Your locked colours are on trend

Oxblood + lemon yellow and navy + lemon yellow (#171); two identities in burgundy + butter yellow + pale blue (#110, #112).

Run a contrast check on the palette before packaging (#048).

Pattern 9 · Australia

The Australian context

Mecca has 100+ stores vs Sephora's 37 in Australia (#007)
US influencer rates are "mind-boggling" vs Australia (#152)

Pattern 2 · Parked (launch)

Launching without capital

Pre-order thresholds (ABI AMÉ, #046), self-funding (#024), minimum stock (#155), unit costs ($18 → $42, #015). Kept for reference until launch planning is back on.

Added to your radar (to verify)

6 new brands

Censeless — built by a TSW/eczema sufferer; closest to your story (#036)
Codex Labs — eczema skincare (#028)
INYOUN Skin — psoriasis body care (#044)
Uriage (Xémose) — non-greasy eczema cream, Chemist Warehouse (#075)
LNG WKND — continuous-mist self-tan; you saved it for the spray bottle (#042)
ABI AMÉ — pre-order body wash (#046)

Also identified: izé skincare (was "to identify").

Your ideas captured

Campaign spark (parked)

#031 cake on a car roof → "campaign idea with the mundane relatable thing relating to cars." Filed next to "Have you tried lotion?" in Campaign & Content Ideas — not planned.

Batch 2 · in a few months

Space for your next saves

Next run: only TikToks saved to your Brand collection after 25 Sep 2026 (Batch 1's 175 are skipped automatically). Same process — transcribe, summarise, your one-tap review — then the new patterns land here, and any that repeat Batch 1 get stronger.

How Eczema Treatments Work MEDICAL RESEARCH

What prescription treatments do, what's available in Australia, and where a cosmetic fits. Research for your understanding and dermatologist conversations — not medical advice, not product claims. Obsidian: 02 - PRODUCT DEVELOPMENT / Medical Research / How Eczema Treatments Work.

The model

A leaky wall, over-reactive security, the wrong bacteria

Eczema skin has a weak barrier (less ceramide, faulty filaggrin), an immune system skewed to inflammation (IL-4, IL-13; IL-31 drives itch), and Staph aureus overgrowth in flares.

A cosmetic can only help the wall. The rest is what medicine is for.

P1's reason to exist

Moisturising works — it's the step people skip

Cochrane (2017): moisturisers meant fewer flares, a median 180 vs 30 days before the next flare, and less steroid needed. But guidance is 2–3 times a day, up to 500 g a week for adults with widespread eczema.

P1's value is making that step effortless, not doing something new.

P2's reason to exist

The eye area has few comfortable options

Tacrolimus (the steroid-free option) stings for 15–20 min early on — worse on damaged skin
Dupixent can bring new face and neck redness (up to ~10% in practice) and conjunctivitis

A non-stinging, non-steroid comfort layer, used alongside treatment — never instead of it.

Treatment	What it does	In Australia
Moisturisers / emollients	Put back water and oils; slow water loss	Everywhere
Topical steroids	Damp down inflammation broadly	Prescription + some OTC
Tacrolimus / pimecrolimus	Block immune-cell activation; used on eyelids and folds	Prescription
Crisaborole (Staquis)	Blocks an inflammation enzyme (PDE4)	Approved, private script
Dupixent (dupilumab)	Injection blocking IL-4 and IL-13	PBS since 2021 — severe, 12+
Rinvoq (upadacitinib)	Daily pill blocking inflammation signals (JAK-1)	PBS since 2022 — severe, 12+
Abrocitinib, lebrikizumab	JAK-1 pill; anti-IL-13 injection	Approved; PBS recommended — check
Ruxolitinib cream, tralokinumab, nemolizumab	Newer topical and injected options	Not in Australia yet

Australian status per Medicine Today (2025) — PBS listings change; confirm on pbs.gov.au or with a dermatologist.

Ingredient Guide — P1 & P2 FORMULATION RESEARCH

Every ingredient has one of four jobs: pull water in, put the right fats back, slow water loss, or feel calm without irritating. Obsidian: 02 - PRODUCT DEVELOPMENT / Ingredients Research / Ingredient Guide — P1 & P2.

Core candidates

What the evidence supports

Glycerin — beat controls in the Cochrane review
Ceramides + cholesterol + fatty acids — together, ceramide-dominant (~3:1:1)
Squalane, panthenol, allantoin, HA

Careful with urea (stings on broken skin), niacinamide (depends on %), and colloidal oatmeal (regulatory flag — lawyer question).

Avoid list

What stays out

Fragrance and essential oils — in one study, 42% of eyelid-dermatitis patients reacted to the fragrance series
MI / MCI — the leading preservative allergen
Formaldehyde releasers and chemical UV filters (excluded by the NEA Seal)
Drying alcohol, dyes, fragrant botanicals

P1 · spray-specific

Thin vs rich, and droplet size

The best barrier support comes from richer bases; a continuous spray needs a thin liquid — the central question for a chemist
Droplets under 10 µm can be breathed deep into the lungs — ask for a coarser spray
Test the final formula in the final can

P2 · eyelid

Non-steroid, non-stinging, stays put

Fragrance-free and MI-free, medium weight that doesn't migrate into the eye, ophthalmologist-tested. Likely core: glycerin, the barrier-lipid mix, squalane, panthenol, allantoin, bisabolol.

Your March brief

10 fixes before a chemist sees it

Barrier lipids missing cholesterol and fatty acids
Asks for 5–10 µm mist — the inhalable range
Some wording breaks your claims rules
Wrong Tower 28 reference (their spray is SOS, a hypochlorous facial spray)
Percentages don't add up; timeline out of date

v1.1 not made yet — ready when you want it.

Ready to use

Questions for your chemist and derms

6 chemist questions (spray lipid load, droplet size, preservatives, safe % ranges, meeting the NEA list without oatmeal, keeping P2 on the lid) and 8 questions for your PA friend and dermatologists — at the end of each Obsidian note.

Research Findings