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Research

Research Hub

All research streams in one place — community sentiment, competitors, formulation, branding, medical, and regulatory. Global insights at the bottom capture patterns that emerge across multiple streams.

Research Streams
Community & Social
💬 Live
Reddit Communities
Mining r/eczema and related subs for product sentiment, gaps, frustrations, wish-list products, and language.
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▶ Coming Soon
TikTok Comment Analysis
Comment mining from high-performing eczema TikToks. Tool: Apify TikTok Comment Scraper.
👀 Coming Soon
Brand Tracking
Ongoing log of new-age niche eczema brands spotted on Instagram and TikTok — profile, product, positioning.
Market & Competition
🔍 In Progress
Competitor Intelligence
15 brands across 5 tiers — niche indie, Australian, derm/mass, K-beauty, format reference.
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🌎 Coming Soon
Market Sizing
Australian eczema market size, addressable audience, and channel opportunity.
Product & Formulation
⚗ Coming Soon
Formulation Research
Ingredients, MOA, chemist notes, and formulation brief. Ceramides, HA, squalane, centella, colloidal oatmeal.
🔬 Coming Soon
Medical Research
MOA of prescription eczema treatments (tacrolimus, pimecrolimus, crisaborole) → OTC formulation direction. PA advisor.
Brand & Regulatory
🖌 Coming Soon
Branding Research
Visual references, typography explorations, mood board findings, and tone of voice development.
📋 In Progress
Regulatory
Product classification, claims language guide, trademark landscape, and regulatory bodies.
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Global Insights

Patterns that repeat across multiple research streams. Add an insight here when something shows up in more than one place — e.g. an ingredient that Reddit loves AND appears in TikTok comments AND features in K-beauty products.

🔎

No cross-stream patterns logged yet.

As you populate the individual stream pages, pull recurring themes here. The most valuable insights are the ones that show up in community sentiment, competitor moves, and formulation science at the same time.

To add an insight: copy an .insight-card block, choose a type — pattern (cross-stream theme), gap (market opportunity), ingredient (formulation signal), or language (how eczema people talk about their skin). Log the source streams and a note on what it means for Spanner Skin.